FASHION Is.


Daring to experiment

Surprising the obvious

Shaping the abstract

Redefining the logic

Illuminating the old

Amusing the city

Provoking the form

Believing in style

Enhancing sensibility

Awakening the pose

Creating desire

Unleashing imagination

Augmenting Charisma

Widening horizons

Promoting beauty

Encouraging taste

Sharing culture

Dressing art

Experimenting class

Sheltering elegance

Embracing dreams

Taunting the dull

Seducing the ego

By Bruno de São Vicente

Luxury - A perspective to consider

Luxury is a state of Mind where One can discover Purpose, a Singularity, Confidence or Self-Respect, by Empathy, either for a Person, a Place, a Concept or an Object.

To understand Luxury, and to recognize it, It is only possible through Identification with concepts such as design, aesthetic reference, cultural or intellectual inspiration, and an exquisite manifestation of Individuality and sensibility.

Luxury is above the Material, into the Ethereal. It shows on the outside, But comes from Within.

"Text by Bruno de São Vicente"

Fashion

"Fashion anticipates,

and elegance is a state of mind...

A mirror of the time in which we live,

a translation of the future,

and should never be static"

Oleg Cassini

Fashion is motivated, inspired and influenced by politics, social relevant happenings, climate, economics, technology breakthroughs, Art, psychology and human behavior. 
But Fashion is more than a statement. Fashion is a reading of society, a mirror display of global conscience and essentially a reflection of dreams, aspirations, social identifications and desires that the modern men and women aspire to conquer.

"Fashion is born by small facts, trends, or even politics,

never by trying to make little pleats, and furbelows, by trinkets,

by clothes easy to copy, or by shortening or lengthening of a skirt".

Elsa Schiaparelli